Novascon – dietary supplements packaging
Normaflex Fast is a dietary supplement designed for joint care, targeting seniors, athletes, and physically active individuals. With the patented ingredient OVOMET, it is more effective and works faster than its „regular” version. Our task was to create packaging that emphasizes both the product’s action (joint care) and its speed. After several consultations with the client, we jointly chose a solution that prominently highlights the two main ingredients and emphasizes that the effects appear after just 7 days.
The color scheme of our designed packaging refers to the „regular” Normaflex version, but the packaging itself has a much more modern character. This way, both packages in the series are not alien to each other, and each has its own character that cannot be confused with either each other or competitive products.
Costix K2 is a dietary food for special medical purposes used in osteoporosis, osteomalacia, and calcium and vitamin D3 deficiencies. It is particularly recommended for older people and women during menopause. The Costix line already consisted of a regular version with capacities of 30, 60, and 100 tablets. Costix K2 was intended to be a natural addition to this line.
Our task was to design a new, expanded logo and packaging that appropriately communicates the new features of the preparation. After trying out various color and graphic versions, both very different from the previous design and very similar, we decided on an orange-blue color scheme while maintaining the previous graphic motif. We placed new information to maintain the hierarchy without disturbing it, added a new pictogram informing about Ovoceut and vitaMK7. The result is a new packaging that immediately seems familiar to consumers but is easily distinguishable from the original version.
Detramax Compression Stockings and Knee Socks: Compression stockings and knee socks by Detramax are a natural extension of the Detramax line of dietary supplements. They stimulate circulation along the entire length of the legs, preventing fatigue, swelling, and pain. The products contain active silver ions that prevent bacteria reproduction, increasing the hygiene and durability of the stockings and counteracting the unpleasant odor, making them comfortable for daily wear.
Our proposed solution refers to the packaging designs of Detramax dietary supplements. However, on the red strip, we placed a stylized illustration of legs instead of blood cells. Silver ions were shown as a separate pictogram, and the typography was adapted to the packaging format and new content.
Detramax Duo – is a new product in the Detramax packaging line. Intended for women in menopause, it helps alleviate menopausal symptoms. Accordingly, we focused on selecting a new color scheme, a new logo, and new texts when designing dietary supplement packaging for Detramax Duo.
Menopea – is a dietary supplement for women in menopause. It alleviates menopausal symptoms (hot flashes) and, as one of the few products on the market, alleviates stress-related symptoms and mood changes such as irritability, nervousness, and low mood.
Our task was to create a design that appeals to the target audience, has distinctive elements, and immediately shows what type of product the customer is dealing with. Therefore, we opted for warm, pastel colors. The logo is a delicate but clear inscription, and the dual action is symbolized not only by graphics with descriptions but also by showing two key ingredients.
Client Testimonial:
„Express, smooth, and supported by the designers’ own ideas – cooperation worth recommending! Quality requiring no corrections, based on years of experience. Unlimited creativity. Easy communication and a sense of customer needs.” — Joanna Wólczyńska, Brand Manager at Detramax, Novascon Company
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