Designing labels for argentinian wines
We developed label designs for Argentine wines in various styles, ranging from classical and typographic to modern, illustrative, and even photographic. Increasingly, wine labels feature photographs. Designing labels for Argentine wines provides an interesting opportunity for a visual journey into the language of different associations and inspirations.
Branding wine labels
Most of our creations begin with creating a name for the new wine. Naming the product precedes learning interesting facts and nuances about the country, region, or vineyard. We delve into local beliefs, culture, and landmarks. This way, we search for inspiration that later becomes the starting point for the graphic design of the wine label.
Once we have the name, we define the style of the wine label. Depending on the client’s needs and the target audience, it can be a classic, modern, or something in between. It could be illustrative, typographic, richly embellished, or minimalist. There are many possibilities, which is why it is crucial to set the right direction for the wine label project.
The label defines the brand identity
It is known that when it comes to wine, its taste is the most important factor. However, there are hundreds of wines in stores, and you need to somehow entice customers to choose your product. This is where the perfect label design comes in. A tailor-made design, not a ready-made template duplicated on the labels of competitors. It is the right label that will tempt customers to choose your product. And its taste will determine whether customers will come back to that product.
That’s why proper packaging and labels are crucial for the success of brands. They create in the imagination of consumers the image of wine: its taste, aroma, and atmosphere. After all, customers cannot open the wine in the store and taste it. They can only judge it by a label 🙂
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